HRI Leadership Academy – Class of 2025

Jennifer Gray • July 8, 2024

Christopher Brown Jr, VA

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Christopher, a second-generation nurseryman, attributes his personal and professional growth to the horticulture industry. His career spans various roles, from weeding as a teen, to being a grower, propagator, and shipping manager, to his current position as head of purchasing at Lancaster Farms, a leading nursery in the Southeast. A Virginia-certified horticulturist, Christopher has actively contributed to the industry through his involvement with the Virginia Nursery and Landscape Association (VNLA), the VNLA research foundation, and The International Plant Propagators Society (IPPS). Known for his forward-thinking, Christopher emphasizes the need for the next generation of leaders to collaborate and innovate to ensure the industry's future success.

Crystal Cady, OR

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Crystal is a dedicated horticulture professional with over 25 years of experience, including owning her own grower-retailer business. Her well-rounded career reflects her passion for the independent garden center segment. Currently, she serves as CEO-Designate for the Northwest Nursery Buyers Association, set to assume the role on January 1, 2025. Crystal has worked for the Oregon Association of Nurseries and actively volunteers on the Far West Show committee, among other volunteer roles within and beyond the green industry. Recognized by Greenhouse Product News' 2013 40 Under 40 class, she has also received OAN's Retailer of the Year and Young Professional of the Year awards. Crystal is committed to collaboration to help strengthen the industry.

Pablo Costa, BC, Canada

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A native of Chile, Pablo grew up on a cherry farm and has dedicated his horticulture career to continuous improvement and operational efficiency. As the Director of Operations and Growing for Van Belle Nursery Finished Plants in British Columbia, he oversees teams managing everything from growing to shipping. Bilingual and personable, Pablo connects well with diverse individuals. Known for his eagerness to learn, he asks thoughtful questions before making decisions. Pablo embraces the values of continual improvement, remains calm under pressure, and is respected by his peers. His leadership and commitment to excellence have made a significant impact on the nursery's success.

Mason Day, IL

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Growing up in a quaint Michigan town, Mason's roots in horticulture run deep, cultivated through years at his family's retail greenhouse. From launching a tech-driven venture, Grow It, to his current role as Director of Growth and Development at JR Peters Inc., Mason embodies entrepreneurial spirit. Actively contributing to the industry, he co-chairs the National Initiative for Consumer Horticulture (NICH), serves on America in Bloom's board, and has served on the AmericanHort Generation Next community. With a penchant for industry insights, Mason's penned articles for various publications. He was recognized in the Greenhouse Product News 40 Under 40 2017 class. A visionary with an upbeat demeanor, Mason's optimism and broad perspective resonates with peers and colleagues.

Bob Dickman, NY

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Bob, the fifth-generation leader of Dickman Farms, cultivated his work ethic from an early age on the family farm. After graduating high school, he enlisted in the Marines, where he excelled, earning honors in boot camp and infantry school and leading numerous missions as a squad leader. This military background shapes his effective leadership as the general manager of their expansive 18-acre greenhouse operation with over 100 employees. Bob's commitment to the industry extends through his past role as an AmericanHort board member and his current involvement in the AmericanHort Greenhouse community connectors. His dedication and achievements were recognized with the 2021 Greenhouse Grower Operation of the Year award and inclusion in the prestigious 2014 Greenhouse Product News 40 Under 40 class. 

Aaron Dillon, CA

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Aaron, the Vice President and General Manager at Four Winds Growers, is a fourth-generation citrus nurseryman from California who is actively involved in both his industry and community. Growing up in a family business, he gained experience in various roles, preparing him to lead the company successfully. Aaron faced adversity when the industry confronted the Asian Citrus Psyllid threat, forcing difficult decisions and instilling an appreciation for regulatory policies. He has served as president of the California Citrus Nursery Society and has held positions on the California Citrus Nursery Board, Plant California Alliance, and numerous other committees and organizations. Aaron’s passion for sports has led him to compete during his youth and coach his children's teams, teaching him the value of teamwork and a growth mindset. 

Jesse Eastman, CO

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Jesse leads Fort Collins Nursery, where he has worked for over 25 years. Since taking over from his father, he has restructured the management team to boost efficiency and profitability. The nursery has significantly expanded in sales, employees, and production acres. A Colorado Certified Nursery Professional, Jesse has held leadership roles with Friends and Gardens on Spring Creek, the Colorado Nursery and Greenhouse Association, and the Garden Centers of Colorado boards. Known for his strong communication and employee-first approach, Jesse has fostered strong loyalty among his team. His leadership has propelled the nursery to new heights, and he looks forward to tackling future challenges constructively.

Sonya Westervelt, VA

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Sonya, the Director of Sales and Marketing at Saunders Brothers Inc., drives growth through forward-thinking collaboration. Renowned for her adept communication and team-building skills, she fosters consensus and empowers her team to excel. Recognized for her achievements, she received the Young Professional of the Year awards from the Virginia Nursery and Landscape Association (VNLA) and the Southern Nursery Association (SNA) in 2017. Recently honored in the Greenhouse Product News 40 Under 40, she also earned the Outstanding Recent Alumna award from Virginia Tech. Actively engaged in various committees and associations, including VNLA, the Delaware Center for Horticulture, and the Virginia Tech Alumni Association. Sonya's impact extends beyond her professional realm to her community involvement with her local church and school district. 

Paul Vaandrager, British Columbia, Canada

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Paul Vaandrager is an experienced Canadian Nursery and Greenhouse Certification Manager, who currently serves as the Supply Chain Manager at Qualitree Propagators Inc. Recognized for his adaptability and collaboration, Paul seamlessly orchestrates teamwork among internal teams, suppliers, and stakeholders, propelling them toward common goals. A natural motivator, he fosters a culture of achievement and leads by example, readily diving into tasks alongside his colleagues. With LEAN certification in both green and yellow belts, Paul is committed to continuous development. Beyond his professional pursuits, he generously dedicates his time to community service as a volunteer firefighter, youth leader at his church, and mentor for aspiring baseball players, embodying his commitment to making a positive impact beyond the workplace.

Deanna van Klaveren, CA

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Deanna is a dedicated advocate and educator for California agriculture. As the Chief Operations Officer and co-owner of Generation Growers Inc., she excels in developing organizational processes and training staff. For over thirty years, Deanna has significantly contributed to the green industry through her involvement with the California Association of Nurseries and Garden Centers (CANGC, now Plant Alliance) and the California Agriculture Leadership Foundation (CALF). An alumna of the California Agriculture Leadership Program, she has been honored with the CALF Profiles in Leadership Award, the CANGC Young Nursery Professional of the Year Award, and the CANGC Ron Regan Education and Career Award. Deanna is committed to sharing the industry's story and advocating for its needs.

Chris Wichman, CA

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Chris is the Production Manager at Belmont Nursery, a 20-acre growing facility and garden retail operation. Renowned for his collaborative approach, Chris values listening to diverse perspectives and fostering a team-oriented problem-solving environment. He prioritizes a culture of engagement, measurement, and accountability. Chris is actively involved in the industry, contributing to the county and state Farm Bureau, the California Water Institute, the Center for Irrigation Technology, and the International Plant Propagators Society (IPPS). His community service includes volunteering as a firefighter and participating in local clean-up efforts. Chris has also shared his expertise in panel discussions at Cultivate and holds the AmericanHort Greenhouse Technician Certification.

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By HRI Leadership Academy January 1, 2024
HRI and AmericanHort enthusiastically welcome the class of 2024, who are meeting this week in Denver, CO, for their first in-person class focused on authentic leadership and business strategy. The class is made up of the following industry members: Tabatha Beier, A+ Garden Center, MN - Tabatha is the proud owner and president of A+ Landscaping, a certified woman-owned business. She and her husband started their company soon after they married. They started with small landscape and spring clean-up jobs, and worked up to selling finished annuals, floor pots, hanging baskets, and some trees and shrubs. Today, they have one acre of greenhouse space, 13,000 sq. ft. of garden retail space, and a five-acre nursery where they grow trees and shrubs for their landscape business. Tabatha’s hard work and entrepreneurial spirit are keys to her success, earning her nominations for industry awards. Today, she is on the board of the Entrepreneur Fund, where she serves on both the executive and finance committees. Jennifer Broersma-Neujahr, Profile Products, IL – Jennifer boasts over three decades of unwavering dedication to the industry. She currently holds the position of Senior Director of New Business Development at Profile Products. Her rich career spans three continents, where she honed her expertise in ornamental horticulture, soil substrates, and the cut flower industry. Recognized for her prowess in implementing successful go-to-market strategies, she excels in managing multimillion-dollar accounts, successful new products, and advising C-level executives. Broersma-Neujahr’s colleagues regard her as a highly organized and creative problem solver who is an expert at guiding teams through challenging projects. James Hines, Hales & Hines Nursery, TN – James has spent his life working and developing his family farm into the successful nursery it is today. He graduated from Tennessee Tech University with a degree in Nursery and Landscape Management. He has worked in all areas of the business before becoming a key manager in the large family operation. Hines has been described as community-oriented, helping to secure housing for people experiencing homelessness and is now serving as a County Commissioner. He is dedicated to ensuring a bright future as the fourth generation of the family looks to work in the family’s 1000-acre business. Jared Hughes, Groovy Plants Ranch, OH – Jared is the owner and head grower of Groovy Plants Ranch in Marengo, Ohio, a company he started in 2015 with his wife Liz. Following in his grandfather’s footsteps, his first position in the industry was a seasonal greenhouse position in a small nursery. He later joined Foertmeyer & Sons Greenhouses as a seasonal greenhouse technician. Jared has been actively involved in several industry organizations, including serving on the OFA (AmericanHort predecessor organization) Retail Committee and leading several other important industry projects. Hughes has been described as creative, innovative and a breath of fresh air in the industry. Joel Kempfer, Express Seed Company, OH – Joel, a US Army veteran and a valedictorian both in high school and at Texas Tech University, boasts a stellar career in horticulture. His early fascination with gardening in his grandmother’s garden laid the foundation for a journey that began with a job at the Wal-Mart Garden Center after high school. Kempfer has consistently performed at a high level, contributing to his strong performance at large national companies such as Greenleaf Nursery Company and the Fred C Gloeckner Company. He currently serves as the National Sales Manager at Express Seed Company, leading a team of twenty sales managers. Eric McKie, Green Oak Garden Center, MS – Eric is a motivated leader with over ten years of experience in the green industry. Two years ago, he became the owner of Green Oak Garden Center, representing the third generation in the company’s 63-year history. McKie currently serves on the AmericanHort Interior Plantscape Community Connector group and is a Board Member of the Mississippi Nursery and Landscape Association. He was recognized as one of the Top 40 under 40 by the Mississippi Business Journal in 2022. Jennifer Moss, Moss Greenhouses, ID – Jennifer is a fourth-generation co-owner of a wholesale bedding plant grower operation in Jerome, Idaho. She earned her stripes in every role on the farm. Her journey began with learning the essential skills needed to take on a leading role, establishing that merit is the key to success. Moss gives back to the industry by volunteering for the AmericanHort Generation Next and Greenhouse Community Connector groups and the Cultivate decorations team, as well as having served in leadership roles with the Idaho Nursery & Landscape Association. Alongside her brother, she now celebrates 71 years in business after taking over the company from their parents, Kevin and Dana Moss. Her efforts have been recognized as she was named to the 2020 GPN 40 under 40 class and was awarded the Horticulture Industries Leadership Award (HILA) earlier this year. Alfredo Rios, Loma Vista Nursery, KS – Alfredo has worked in nearly every position at Loma Vista Nursery throughout his 22 years at the company. Currently, as Nursery General Manager, Rios oversees a host of responsibilities, including the application of plant protection products, fertilization, scouting, and irrigation. Additionally, he was integral to creating the metrics and tracking systems that helped Loma Vista evaluate success in their Landscape Distribution Center business. Alfredo is a proud father of a 21-year-old son and is described as someone who embraces challenges and seeks out ways to identify and solve business obstacles. John Terhesh, Goodmark Nurseries, IL – John started in the industry at 16 years old, working at an independent garden center loading mulch, watering plants, and landscaping. His educational path led him to Southern Illinois University and from there, he gained experience at various nurseries. He eventually became a container production manager, propagation manager, and head grower. Today, he is President at Goodmark Nurseries where he oversees all aspects of the business. Terhesh has volunteered as a member of the AmericanHort Generation Next Community Connector Group and is now a member of the Nursery Community Connectors. In 2019, he was awarded the "Young Grower of the Year" award recognizing his innovative contributions as head grower. “AmericanHort and HRI created the HRI Leadership Academy because we knew strong leaders and strong ongoing leadership development are mission critical for green industry businesses,” said Ken Fisher, AmericanHort President and CEO. “We are pleased to honor our first alumni class alongside the Class of 2024 members. We look forward to helping them grow and watching their positive impacts on the industry. ”
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By HRI Leadership Academy August 1, 2022
The Horticultural Research Institute (HRI), the AmericanHort Foundation, is excited to announce the members of the inaugural class of the HRI Leadership Academy. The class convenes next week for the first of the five in-person sessions that will take place over the next 11 months. Launched in spring of this year, the HRI Leadership Academy is a new program designed to develop leaders on all levels of the green industry. Participants will grow personally and professionally, through leadership and business skills training, engagement with a green industry network, and completion of a real-world leadership project. This program is presented through a partnership with AmericanHort. “HRI is pleased with the response we received from program applicants and the diligent process that ensued to select this first class,” said Alan Jones, HRI Board President and President of Manor View Farms, Monkton, MD. “The class members are impressive, and this initiative is an important step in ensuring the future of our industry remains bright.” Jon Reelhorn, chairman of the AmericanHort Board of Directors announced the inaugural class members during the Cultivate’22 keynote address. Inaugural Class Members are:  Susannah Ball, Ball Horticultural Company, IL – Susannah is a fourth-generation member of her family’s horticulture business who grew up in the industry and worked in agriculture managing a livestock farm prior to joining Ball. Through her travels, she has interacted with people from around the world, developing her appreciation for different cultures. She has been instrumental in developing Ball’s corporate Sustainability Initiative as she currently serves as their Sustainability Lead. She looks forward to creating a strong and resilient industry for the future. Melanie Bedner, Bedner’s Farm and Greenhouse, PA - Melanie has worked in the family business for 23 years, starting in the greenhouse during summer college breaks. Due to her enterprising spirit, the business has expanded over the years, going from a four-person staff to a team of 50-60 people during spring peak. She has served in a variety of capacities and is currently the Finance & Marketing Director. Melanie continues to seek insight, knowledge, and improvements in how the family business can best serve their employees, community, and customers. Sander Brooks, Everde Growers, FL – Sander grew up on a family palm farm and is considered an expert on palm growing. With almost 20 years in the industry, he has diverse nursery and landscape experience in operations, sales, crop insurance, and business planning having worked in the green industry for more than two decades. He is an integral part of the Everde Growers management team where he serves as is the Director of Southeast Sales. He is a creative and strategic thinker who is committed to his customers and has a desire to strengthen the industry’s value with consumers amidst the changing marketplace. Hamza Daour, Dan and Jerry's Greenhouses, IA – Hamza grew up working for his family’s farm in Israel and learned about citrus grafting from his grandmother. With a degree in agricultural engineering, he moved to the state of Washington. He has held several growing positions in the industry and currently works as General Manager at Dan and Jerry's Greenhouses where he focuses on expanding their operations. As a result, they have achieved strong sales growth in the past two years. Hamza is community-oriented and is enthusiastic about learning, supporting his colleagues, and the future of the green industry. Kyle Fessler, Woodburn Nursery & Azaleas, OR – Kyle is a third-generation grower for his family business, specializing in ornamental shrubs, annuals and florist azaleas sold in the US and Canada. Kyle places importance on giving back and has served as Board President of the Oregon Association of Nurseries, as well has coaching youth sports, and holding community leadership positions. Kyle is an advocate for funding industry research, and he is focused on attracting new generations to our industry. He is known for his collaborative spirit and has worked closely with growers, greenhouse operators, retail garden centers, and the industry supply chain to meet business and industry goals. Matthew Foertmeyer, Foertmeyer & Sons Greenhouse Co, OH – Matt is a second-generation greenhouse professional currently serving as head grower for the company his parents founded in 1988. While pursuing his degree in Crop Science, Matt lived in Germany where he worked for a leading European breeder and producer. Matt is active in AmericanHort and volunteers as the Greenhouse Community Connector Coordinator. Matt is motivated by his desire to develop the industry’s workforce. He is committed to providing opportunities for growers to succeed in their careers, which mirrors his own constant pursuit of knowledge. Christine Fortman, Berridge Nurseries Inc., AZ – Christine’s corporate, non-profit, and political experience serve her well as a third-generation owner and operator of the nursery her grandfather started. She joined the company over a decade ago and today is buyer for four departments and, as co-owner, participates in all management decisions. Giving back is important to her; she serves as Board President of the Arizona Nursery Association, among other community roles. Christine sees one of our industry’s greatest opportunities is the engagement and investment in the education of future generations. Jonathan Jasinski, Microplant Nurseries, OR – Jonathan has two horticultural master’s degrees and focused his studies on plant molecular biology, becoming an expert in propagating plants via tissue culture, initially with the aim of bolstering sea oat populations along Florida’s coastline. Seven years ago, he joined Microplant Nurseries, one of the largest tissue culture laboratories in the United States, where he currently serves as Chief Operating Officer. Jonathan loves learning, which stems from his curious nature and helps him be a driven and determined problem solver. Jonathan is interested in the long-term stewardship of agricultural lands and believes carbon capture could be a big opportunity for the industry to leverage. He wants to contribute towards sustainable growth for the industry across the nation. Andy Klittich, Otto & Sons Nursery, CA – Andy is a third-generation nurseryman who joined the company his grandfather and father built after working for five years as a Pest Control Advisor. Otto & Sons started with a commitment to being the region’s best rose nursery, which later expanded into fruit trees helping the business grow and thrive; Andy looks forward to continuing this legacy. He is civic minded, growing up as a leader in Scouts and FFA, and most recently serving two terms as president of his local Rotary club. His leadership experiences in fundraising and charity giving efforts have instilled in him a philanthropic mindset. Adam Kobes, Kobes Nurseries Inc, Ontario, Canada – Adam grew up dreaming of working in the family business. He started working there as a young teen, sparking his aspiration to become a grower. Since college, he has been working in sales and shipping and currently serves as the Sales and Shipping Supervisor where he trains, hires, supervises, and organizes a team of 15-20 employees. Adam is a member of several industry organizations, which has built his passion for collaborating and developing a strong network of industry peers. He helped write the Canadian National Occupation Horticulture Standard. He embraces the concept of continuous improvement and wants to revitalize the industry for the next generation. Denise Mullins, Smith Gardens, WA – Denise currently serves as Director of Product Innovations at Smith Gardens. Her career started with a love of plants and has had several chapters. She began with a brief stint in landscape design and architecture before running a 5-acre organic farm in Hawaii which she left for a coveted job at the Dallas Arboretum. Through her work in Dallas, she appeared on garden shows, spoke at Master Gardener events, and discussed edible herbs on live talk radio, as well as writing online articles. She left to join Smith Gardens where she managed the planning of over 4700-line items and 32 brands and established the company as a trial gardens site for both Lowe’s and Home Depot before taking on her newly created role. Denise stands out not only for her plant passion, but also for her ability to work with so many facets of the industry from breeder to retailer. Tyler Richardson, DeGroot Inc, MI – Tyler joined his family business after a career in the military. A member of the Navy ROTC program, Tyler graduated college and was commissioned as a Navy officer and served eight years of active duty before continuing in active reserves, rising to the Lieutenant Commander rank. He joined the family business more than a decade ago and has worn many hats including CFO, buyer, inventory analyst, supply chain and logistics manager, IT manager, and more. He is a critical thinker who enjoys data and financial analysis. He is excited about the opportunity brought on by the pandemic to keep consumers engaged with plants. Jacob Stidhman, Yew Dell Botanical Gardens, KY – Jacob started in the industry as a greenhouse technician and has more than 20 years working in greenhouses specializing in retail sales, ornamental production, hydroponics, and research. Today he is the Greenhouse and Nursery Manager for Yew Dell Botanical Gardens; he developed the plan to launch a nursery program to allow the garden to propagate and grow plants for the garden, but also the community. He led efforts to build new greenhouse structures allowing them to hold plant sales, which went online in 2020. Jacob serves as president of the Kentucky Nursery & Landscape Association and, to fulfill his love of learning, he is also involved in other industry groups. Ryan Watkins, Brownswood Nursery Inc, SC – A certified landscape and nursery professional, Ryan worked outside the industry before joining Brownswood Nursery 15 years ago. After serving as General Manager, he became CEO two years ago. Ryan is also active in the industry and his community. He is a member of the AmericanHort Garden Retail Community Connectors and is a member of the South Carolina Green Industry Association board. He speaks to garden clubs, schools, and supports local efforts to introduce the next generation to the industry by setting up recurring fieldtrips. Ryan was a finalist for the Young Retailer Award and was named to the 40 Under 40 Class of 2020. He has a personal motto of “Inspiring People to Grow.” “Strong leaders and strong ongoing leadership development are mission critical for green industry businesses,” said Ken Fisher, AmericanHort President and CEO. “We are pleased with the caliber of this first class and look forward to helping them become even better leaders in their company, in their community, and in our industry. The HRI Leadership Academy is an important investment in the future of our industry.”
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